Canary
Problem
Product
Market
Competition
Revenue
Supply
Pilot
Team
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Canary
Executive Summary — Environmental Health Testing for Healthcare Platforms
The Problem
70% of allergy/asthma triggers are home-based
(EPA)
Patients leave the booking platform to find inspectors on Angi/Yelp — no clinical trust, no HSA path
$14.5B
residential testing market completely disconnected from healthcare
The Product — 7 Core Services
Indoor Air Quality & Mold
— spore traps, VOC panels, particulate counts ($300–600)
Water Quality
— lead, PFAS, bacteria, endocrine disruptors ($150–500)
Allergen Mapping
— room-by-room profiling, HVAC assessment ($400–800)
Radon Testing
— 2nd leading cause of lung cancer; 1 in 15 homes above action level ($150–250)
Lead Safety
— paint + water + soil; HSA-eligible per IRS Pub 502 ($300–700)
Ergonomic Assessment
— home office, musculoskeletal risk; 60M+ remote workers ($200–500)
Combustion Gas Testing
— gas stove NO2/CO/methane; first-mover category ($200–400)
Post-visit nudge +
HSA/FSA unlock
via automated LMN (~30% patient savings)
Testing is the wedge;
remediation referrals are 5–20x
the testing revenue
The Moat
Clinical trust
— healthcare brand vs. contractor directory
Doctor referral engine
— 40M+ annual searches
HSA/LMN automation
— no competitor has this
Provider verification
— CIH/ACAC, same rigor as MD vetting
Conflict-of-interest separation
— testing ≠ remediation
The Numbers
$400K
→
$3.6M
→
$12–15M
gross revenue (3-year)
~
3x LTV
per allergy/pediatric patient at zero incremental CAC
14 medical specialties
map to environmental testing
217 vetted providers
already identified in NYC + Austin
The Ask
2-week demand test:
one banner on allergy appointment confirmations
If >1% CTR, the demand signal is real
Revenue-generating by
Month 4
Mike German, Ph.D., P.E.
200+ residential inspections
across NYC
PhD Environmental Engineering (Johns Hopkins)
Licensed Professional Engineer
Co-founded
Drinkwell
(3M+ served with clean water)
Built
InspectAI
(AI-powered inspection platform)
mike@stepsventures.com