Revenue Model
Conservative assumptions. Revenue-generating by Month 4. The inflection point is the HSA Unlock in Year 2.
Year 1 — The Pilot
| Markets | NYC + Austin |
| Inspector partners | 50 agencies |
| Test bookings | 5,000 |
| Avg revenue per booking | $80 |
Goal: Prove the cross-sell mechanism. Do patients who visit allergists actually book a home test when prompted? Manual LMN processing. No HSA integration yet.
Year 2 — HSA Unlock + Expansion
| Markets | Top 10 metros |
| Test bookings | 45,000 |
| HSA Unlock live | ✓ |
| LMN automation | ✓ |
Inflection point. HSA integration makes the service ~30% cheaper for patients. Conversion jumps. The platform becomes the #1 referrer to major environmental labs, creating lock-in.
Year 3 — National + B2B
| Markets | National |
| Test bookings | 150,000+ |
| B2B channel | Corporate wellness |
| Insurance partnerships | In progress |
New channel: “Canary Home Health” as a corporate wellness benefit. Companies pay for employees’ home office air quality and ergonomic testing. High-margin marketplace revenue at 5–10x multiples adds $100M+ in enterprise value.
Unit Economics
Patient books allergist
1 transaction
Single booking. Patient churns or rebooks for the same condition. The root cause is never addressed.
| Clinical booking | Existing revenue |
| Environmental test booking | New — high-value transaction |
| LMN telehealth facilitation | New — async, high margin |
| Remediation referral | New — 10–15% referral |
| Revenue per patient | ~3x current LTV |
Environmental test bookings are high-intent, high-value transactions. Average residential mold inspections run $300–800 (NYC) and $250–1,075 (Austin). Water quality panels run $150–500. The platform captures a share of each transaction — significantly higher than the average clinical booking — from patients who are already on the platform at the moment of highest intent.